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Home / Business practices  / Magento vs WordPress in e-commerce

Magento vs WordPress in e-commerce

As the name suggests, eCommerce is basically electronic commerce or internet commerce. Now some people might not have a notion about commerce. Let me put it into simple words. The activity of buying and selling especially on a large scale is termed as commerce.

eCommerce – Brief Intro

There are a number of companies that have now moved towards eCommerce due to its high demand ease of use. The initiation of eCommerce begins with the first online sale taken place on 11 August, 1994. A man sold a CD on World Wide Web. This was the first sale done on internet. After that people tend to move towards this business.

Now, wherever we see, every big brand in the market is doing eCommerce business in one way or another. However these companies need a proper platform, i.e; websites to advertise their products and themselves. In order to do that, WordPress has come up with a wide range of dynamic tools. The competitive of WordPress in the field is Magento . Let us have a look on each of these platforms one by one. We will discuss about each of the platform’s features as well as benefits. Then in the end we will leave this on you to decide which side would you like to go..

What actually is Magento?

In order to understand about Magento, you need to properly understand about the eCommerce. Once you have grasped your knowledge eCommerce, then it will be easy for you to understand this Open-source eCommerce platform that is written in PHP. Well! PHP is the general-purpose programming language which is originally designed for web development. Varrien Inc. originally designed this software with the help of some of its volunteers. The first version of this software was available on March 31, 2008. However, with the passage of time, there was certainly a need of a better version. Therefore, on November 17, 2015 the latest version as V2 was released. We will discuss about its features in the description down below.

Magento – its attractive features for eCommerce

  1. Smooth Shopping anywhere anytime
    • Supports shopping on mobile – Mobile First Commerce
    • Business to Business (B2B) eCommerce
    • Globally expanded – easily use by anyone
  2. Intelligent and efficient operations
    • Business intelligence
    • Reliable shipping
    • Inventory management
    • Superb Customer Services
  3. Operate with Confidence
    • Open source as well as customizable
    • People trust it
    • It is secure
    • The performance is great
    • Marketplace value is competitive

Customer-first strategy

The company first comes on online stores in 2013. Customers showed a very positive response. Thus, Devlyn upgraded to Magento Commerce in 2015 to bring even more product SKUs online. The service takes advantage of a robust performance.

However, when the time comes to take its eCommerce to the next and new level of omnichannel engagement, the literal and the most appropriate choice was to upgrade to Magento Commerce 2.

Following are some of the famous eCommerce websites in the world that are using Magento platform.

1. Nike

2. Coca Cola

3. Ford

What is WordPress

Now lets just talk about WordPress in general. Most of us have idea about it. We are now familiar with the term Customized templates as well as open-source website making platform. WordPress is also an open-source website making platform that provides customized templates. There are wide range of templates that are free of cost. People who tend to create their eCommerce websites might get their work done through WordPress platform. However, it will be totally up-yo you which one to choose, i.e; either WordPress or Magento.

WordPress vs Magento – Development differences

Generally, Magento is more advanced than WorPress because it is not built
with the goal of being extensible and developer-friendly. However, it was built with the sole purpose of an enterprise level eCommerce platform. Now, there will be a category of people who might be afraid about the
extensibility of the code. Here, one thing should be kept in mind that both Magento as well as WordPress feature built-in REST APIs. These let you to build third-party applications with the full power of these platforms behind you, whichever you choose. Now in the description below we are going to compare the two platforms on the basis of security and Search Engine Optimization.

Comparison on the basis of security

The core code for both WordPress as well as Magento is highly secure. Due to the reason that these are the platforms that people have been using for long, they are continuously improving their security strategies. However, the ultimate question comes down to the security of themes and add-ons. Both platforms provide themes and add-ons. WordPress focuses on developer friendly themes that it might sometimes forget to impose high security on the themes. Server Security flaws will lead to the flaw of your website. Therefore, choose wisely.

Comparison on the basis of SEO

WordPress was built by keeping in mind Content Marketing strategy. On the other hand, Magento is built by keeping in mind eCommerce strategy. In WordPress, it is vital to choose clean-coded themes. These might follow best practices, and install a plugin such as Yoast SEO. This is a superb plugin and it manages vital per-page details. The details might include custom page titles as well as meta descriptions.

Now while using Magento, be sure to choose a well-scripted theme. The aspects of adding title and alt text are not available in Magento. These features might significantly increase traffic from images search on your website.

Following are some of the famous eCommerce websites in the world that are using Magento platform.

1. TechCrunch

2. BBC America

3. Sony Music

What to select?

It might be a tough call to select between Magento or WordPress. However, one of the most vital decisions for eCommerce sites is selecting reliable hosting. WP-engine has a number of plans that will keep your WordPress sites running smoothly, no matter the size or amount of web traffic.

Leave a comment below and tell us which one do you use and how did it perform for you?

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